To inspire artists and creators to learn about and use Google’s new Geospatial Creator in Adobe Aero, Google Arts & Culture partnered with Global Street Art and three reknown artists to bring city streets in London, Mexico City and LA to life. The results picked up the AR/VR Award at The Drum Awards for Out Of Home. Here is the award-winning case study.
The goal was to inspire artists and creators around the world to learn about and use Google’s new Geospatial Creator in Adobe Aero. Geospatial Creator, powered by ARCore and Google Maps Platform, makes it more accessible for creators and storytellers to design and deploy augmented reality experiences without the need to know how to code, in over 59 countries.
Strategy Google AR team partnered with Google Arts & Culture, Global Street Art, and three world-renowned artists to augment their physical murals in London (Camille Walala), Mexico City (Edgar Saner), and Los Angeles (Tristan Eaton). The artists used Geospatial Creator along with Adobe Aero to create the immersive experience, augmenting physical murals digitally in AR, bringing to life a deeper and richer story about the art pieces and making the street art more interactive for the general public.
