Experts in authoritative geospatial data, cartography and GIScience have today (29 August 2023) announced a new international collaboration to demonstrate the power of location. Members of EuroGeographics, the not-for-profit association for European National Mapping, Cadastral and Land Registration Authorities, and the International Cartographic Association (ICA) will use their collective expertise to support the public good. As a result, they will focus on advocating for the widespread use of information about location by promoting its social, environmental and economic value in solving global issues.