The German Association for Geodesy (DVW) has launched a campaign to build young people’s awareness of the exciting career opportunities in the geospatial industry. The world of geoinformation is diverse, dynamic, challenging and – most importantly – indispensable in our rapidly changing world. While surveyors and other geospatial professionals are obviously aware of this fact, the realm of mapping and surveying remains abstract and unfamiliar to the average person. The German campaign is aimed at addressing this to bring about a radical transformation and attract much-needed young talent.